Google My Business!
In this digital era, you must have heard this name. It is different that you do not have enough information about it, but you know that it exists.
If you are running a small business or a local business, you still need an online presence for your customers. As most people now search on Google whenever they need anything, having an online presence actually matters.
Online presence doesn’t mean only having a website. You also need to ensure that you are being shown in the search engine result pages when your target customers are searching for similar products or services that you offer.
For that, you need to optimize your website and online presence as per the search engine. It starts with checking your website’s health and making it search engine optimized. Several tools are available for that on The Pirate Bay, which will help you to optimize your website.
Along with them, you are also required to list your business on Google My Business or GMB. Here, in this article, we will provide you with a guide on how you can optimize eCommerce websites for local searches with GMB or Google My Business.
What Is Google My Business Listing?
Before we start with the main topic, we would like to give you the news that Google My Business has changed its name to Google Business Profile.
Although the name has changed, still, it is a single-stop solution for managing your business information and how your business is being represented in the search results. This is an essential tool for adjusting how your business is being shown in Google Maps.
When it comes to local SEO, Google My Profile continues to be the biggest driver, and the second place is secured for reviews.
By including NAP details, photos, operating hours, and much more information about your business, you can always manage your business listings. You will also get unique options for showing several ways to shop
Optimize Your eCommerce Website For Local Searches With Google My Business
When you are focusing on your brand’s local SEO strategy, A Google Business Profile is the ultimate tool. Along with controlling your business profile, it also manages your online presence and communicates with customers to generate more leads.
Along with that, it also helps your brand to appear more prominently in the Google Maps result and the Knowledge Panel.
Actually, your business account and business profile are two different things. Your profile is usually the listing itself. It can get featured on Google even without you giving any input.
Let’s understand this thing with an example. Suppose someone, who has visited your shop, has marked it on Maps. Also, Google itself can identify the address on your website and then connect it to the physical location. This way, it automatically creates a listing.
Until and unless you are claiming your profile, you will not have any control over the pieces of information.
Set Up Your Google My Business
Now, after knowing that Google My business can actually improve your online presence, you might be thinking about how to register your business on Google. You just need to follow some simple steps. They are as below.
- First, sign up on Google My Business.
- After that, you either can create a profile of your business, or you need to follow the process of verifying your ownership of an existing one.
- This will allow you to add or remove any information and also manage the overall appearance of the listings along with post updates.
Register Your Business On Google
- First visit https://www.google.com/business/.
- Then sign in using your Google account. You can either create a new account or use an existing one. You just have to make sure that you are signing in with your company’s email id.
- Type your business name; in case it is not showing in the drop-down menu, you need to click on Add your business to Google.
- After that, select the right category.
- In case you have a physical office or a store, you need to include the address of your business.
- Do not forget to include your business contact details, such as the website and contact numbers.
- The last step is to verify your business.