The best way to improve the online visibility of your website is to implement SEO strategies. By using Search Engine Optimization, you are more likely to attract organic traffic. If you are a company that sells products or services, having a good website is essential. However, you can have the best website in the world, but it won’t do you any good if nobody sees it. If you want to know how to use SEO to your advantage, continue reading.
Align your business goals with SEO
You are probably wondering if SEO is really worthwhile, and we are here to tell you – it definitely is. More than half of all the clicks you get on your website come from organic search, and since you are not paying per click, it is worth the trouble. Before you start using SEO keywords, you first need to know where your current position is. Do an SEO audit that will help you guide your optimization process. This means examining your domain name, user engagement, content quality and organization, website updates, etc. You should also define what KPIs (key performance indicators) you will be tracking to ensure the success of your new implementations.
Do extensive keyword research
When beginning this phase of your strategy, you might want to consult with experts, like Impressive Digital – Top SEO Companies in Australia are your best bet, since finding good keywords (KWs) is tougher than it seems. It is so much more than simply using the name of your company, or the services you provide. Whether you opt for single-word or long-tailed ones, KWs provide the search engine with information about your business. To ensure optimization, you need to consider the relevance of your KWs, know the target audience, know how to use KW research tools, and the link between the KWs and the sales funnel.
Conduct a competitor analysis
It is a tough market out there, and you need to find a way to stand out, but to do that, you need to know what your competition is doing. You should analyze your competitors and the KWs they are using, so that you are your slice of the cake. You should also get to know your opposition’s site structure and backlinking, so that you can be equally successful. Only when you have a clear understanding of your competitors’ strategies and competitive KWs will you be able to position yourself for the greatest results.
Improve user experience
Make sure that your website is top-notch once you start implementing SEO strategies. You will be getting a lot more traffic, and you do not want your website to get bad advertisements. Always think about the user experience. Identify and fix any underlying problems on your website, which may be causing it to load slowly, or causing it to crash, or have bad site schema.
Create a key-word funnel
A good SEO strategy is supposed to support all the touchpoints your customers have with your business. This means that the SEO campaign and KWs should align with your customer funnel. As customers move from simply recognizing your brand to making a purchase, the funnel narrows down. You not have to reflect that – they have to be adapted for all the phases of the customer journey, from raising awareness with increased rankings, sparking interest with meta-description, influencing decision-making, optimizing the purchase phase, and even aiding the post-purchase phase with reviews.
Keep up with key-words
Another interesting thing that might help you get some traction is the fact that there are periods when certain KWs are very popular. People simply start using them more for no apparent reason, and these brief periods may help you gain an advantage over your competition, simply by knowing what KWs they are. You can use different tools, like SEMrush, to make this approach work in your favour.
Track your SEO strategy
You have to be able to effectively measure your progress, and this is where reports come in. Reports help you keep track of effective strategies, and help you identify areas that need improvement. Some of the metrics you should follow include bounce rate, organic sessions, crawl errors, and top exit pages. These will help you build extensive reports with consistent data you can trust. By identifying all of these, you will get a better idea of what your customers are looking for – and what is driving them away. Do not make the mistake of expecting results overnight. There are so many variables to consider, that it is almost impossible to set a definitive timeframe for success. Understand that the more competitive your KWs are, the longer it will take you to achieve your goals.
If using SEO were that easy, there would be no need for SEO experts and their services. Luckily, the Internet is a vast space, and there is room for everyone. You just have to come up with a good strategy on how to make use of that space and place yourself the highest. Consult this text to get a head start.