At the end of this Basic SEO guide, you will be able to understand search engine optimization and why it is valuable and necessary, and how excellent results can be achieved in an ever-changing SEO environment.
When optimizing a new website, some companies may be overwhelmed by the information available. And they will often be able to do nothing unless an experienced SEO consultant helps them.
Today, we will look at a few simple things that can be done to get your SEO website started – even if you cannot afford to hire a professional.
What is search engine optimization?
Search Engine Optimization is a process to optimize your website to enhance your organic search results and generate more organic traffic.
The origins of SEO can be traced to the 1990s when the first search engines came into existence. It is now a critical marketing strategy and a rapidly growing industry. Search engine optimization is solely concerned with organic search results and excludes paid search optimization. Search Engine Marketing encompasses both SEO and PPC.
Are you now prepared to learn about the three fundamentals of SEO? Continue reading!
- Provide a home for all topics on your website
Let’s start with something practical – take all the key topics on our website into account. While you should not attempt to develop every possible keyword variation, you should organize your ideas into topic buckets. Each bucket should cover a single page or a closely related set of pages.
Now, compile a list of keywords from these topics. Consider the various ways in which someone might search for each case in turn. What keywords are you interested in seeing our website rank? Place yourself in your audience’s shoes – what conditions do you use to find your content? At the very least, ensuring that your main subjects have an appropriate home shows how visitors can see your product, service, or content.
- Decide the keywords that are visible to your site
It’s a good idea to look at what you’re already classified for before coming up with new keywords. Those are the issues Google or Bing already believe you are a relevant resource – this can show that they haven’t yet found you, some concepts that will surprise you, or places where your site has already progressed.
By utilizing third-party tools such as SEMrush or Serpstat (both of which offer a variety of complimentary reports), you can obtain an overview of the keywords for which your site is currently visible. You may not be high enough to make traffic in these rankings, but somewhere you must begin!
- Your content’s quality
Do you regularly publish informative, valuable articles, videos, or other forms of popular and well-produced media? Write for actual people rather than the search engine? You ought to. Recent research by Searchmetrics on search factors suggests that Google increasingly favors important longer format content that holistically understands visitors’ intentions rather than creating content around popular search queries. In essence, set aside concerns about keywords and focus on the user experience. If you’re not the person publishing the content then make sure to send massive files of good quality to the person publishing them.
- By conducting related searches, you can broaden your keyword targets:
A fantastic and completely free way to generate new keyword ideas for your niche is to utilize Google’s data for each search. Similarly, we can obtain numerous ideas by using Google’s Suggest feature. These terms appear because Google frequently encounters them.
Tools such as Keyword Tool and Ubersuggest allow you to enter a seed keyword and generate many variants based on real-world searches. Even better, some of these tools will enable you to do the same work on YouTube, Amazon, and other websites for additional search types, for example, video or retail conditions.
- Interlinking
We talked about the advantages of easy navigation on your site. Still, there is another practice that editors and writers can employ when publishing articles to help direct traffic around the site and potentially increase Google’s trust signals: internal linking.
Internal linking has numerous benefits:
- It provides additional reading material for your audience.
- It enables you to increase your ranking for specific keywords.
- It assists Google in crawling and indexing your website.
If you have trouble understanding interlinking then experts from Tactica SEO Agency can help you utilize them and grow your page.
Key takeaways
Digital marketing overtakes traditional marketing since social media platforms and targeted ads enable real-time interaction with specific audiences. Customers expect not only a digital presence in today’s digital market but are also more likely to trust a digitally impacted company.
A digital marketing company can bring your company to the next level and help your business reach its SEO goals.
If you need help with any step of your journey, you can get in touch with an SEO consultant. These consultants specialize in helping businesses overcome SEO hurdles to get ranked higher.
With the checklist mentioned in this article, you can make sure you’re doing your SEO right.
